How the city is working with artists to revise its rules about murals, art and advertising.
Once regarded as the mural capital of the world, Los Angeles in recent years has lost a good deal of its street art cred. Decades of loose regulation on signs and murals led to some creative law-skirting by outdoor advertising firms, bringing about a string of lawsuits and rule changes – and more lawsuits and more rule changes. The eventual result was an all-out moratorium on new murals.
City officials are now trying to welcome mural artists back with a proposed new ordinance. But this regulation battle still has to deal with the particularly pesky monkey on its back.
The common billboard, reimagined by Los Angeles-based Lorcan O'Herlihy Architects.
Billboards exist to attract attention. And, thanks to clever advertising techniques and seductive imagery, they often succeed. But while the imagery of billboards is optimized to lure eyeballs, the armature that holds that imagery is pretty much invisible.
So when ACE Advertising and the City of West Hollywood commissioned architect Lorcan O’Herlihy’s to redesign a billboard on the city’s famous Sunset Strip, he decided to focus on making that armature a more integral and interesting part of the billboard.